KAST ARCHITECT MARKET RESEARCH FORM 1. What do you feel should be the main goals for the new Kast Architects website? (eg. attract new clients, showcase new and upcoming projects, raise brand awareness) 2. What do you feel are the demographics of a typical Kast client? 3. What do you like about the existing website? 4. In what areas do you feel the existing website could be improved? 5. Does the branding need to be improved - fonts, colour palettes, house style? 6. What key information do you think needs to be presented on the new website? 7. What specific projects do you think should be showcased? 8. Do you think a regularly updated blog is required? 9. Is there any functionality that you feel is needed on the new website? You might have seen something on competitor sites or other websites. 10. What is the most important action you want a visitor to take when viewing and navigating the site? 11. Are there any competitor websites you like or websites in similar industries? What aspects of these sites appeal to you? 12. Is there anything else you wish to add regarding your vision for the new Kast Architects website?